SkinBetter Instant Effect Gel EYE is a refreshing daily eye gel for more resilient-looking skin. May improve the look of firmness and tightness of the skin around the eyes. May reduce the appearance of under-eye bags. Cooling gel provides hydration to the skin and the stainless-steel rollerball applicator gently massages the skin around your eyes. skin and the stainless-steel rollerball applicator gently massages the skin around your eyes.